Why You Should NOT Be Offended by the Dove “Real Beauty Sketches” Campaign
Alright, so I am all for political correctness and all that jazz, but I have become really peeved by people who seem to find even the most ridiculous things offensive.
Now, I’m sure you’ve all seen the “Real Beauty Sketches” campaign by Dove; it’s all over my FB newsfeed, and I’m sure yours as well. I’m also sure you have those one or two friends who have commented on your repost, saying things like:
“But it’s still advertising that we should care about what we look like”,
“There isn’t enough ethnic diversity”,
“All the women in the ad are pretty”, etc.
Here’s what I have to say: CALM THE EFF DOWN.
First of all, I’m glad that Dove at least tries to address real issues that women face every day. For the people who say this campaign still makes us look in the mirror and care what we look like, we STILL SHOULD… to an extent. Do you think if you went into a job interview without showering for a week, with sweatpants on, and just looking overall unkempt, that you’d get the job? No. Because looks DO matter here. They tell a potential employer that you CARE enough to take care of your appearance. I think this ad is just trying to tell us to stop being so critical about the things we can’t change, like the size of our nose, the crowsfeet, the bags under our eyes, etc. Be happy with what you have.
As for the lack of cultural diversity, from what I’ve seen, the people complaining about the Caucasian-to-other-diversities ratio are themselves Caucasian. I am Asian. I am not offended. I understand that this ad was not made to imply that only Caucasian women are beautiful. Stop reading so much into it.
Dove does a great job of looking at issues that real women face every day. And they’re miles ahead of the companies that use photoshopped “perfect” models in their ads that pretty much tell all of us normal women that, “If you don’t look like this, then you should spend a bunch of money on our products so you can try to”.
Please stop hating what is mainstream, you hipsters, you.